Video SEO You’ve invested a lot of time and money into planning, producing, and editing your video, but it’s still not ranking. What exactly is going on? To begin with, video SEO is not the same as traditional SEO. In the past few years, video SEO has evolved dramatically. What is Video SEO? Simply said, …
Content Pruning Content pruning is the act of finding and updating or removing content from your website that no longer contributes to a demonstrable return on investment, high Search Engine Ranking, good User Experience, or conversion rate optimization. A site, section, or niche-wide examination of all (or most) of your website’s publicly exposed components is known as …
Structured Data Enhancement Add structured data (aka schema markup) to inform search engines more about your page for unique search result features and enhancements if you want to improve your visibility and presentation in the search engine results page. Structured data, like Google Ads extensions like location and review extensions, adds more information to your organic results …
Image SEO SEO stands for Search Engine optimization. They are usually a set of practices that are designed to enhance the positioning and appearance of web content. It’s a procedure of making traffic-free from editorial, organic, or natural results for search engines. Besides, SEO is far better than Google Ads for long-term Google ranking. Some of …
Minimizing Keyword Cannibalization Among a large number of pages on your website, there might be a possibility of having many pages ranking for the same keyword. This may appear to be beneficial for your website. You might think that the more pages you have in the search results, the more search users will see them, …
Passage Indexing Optimization What is Passage Indexing? Google passage indexing is a tool that automatically pulls portions of pages into search engine results, even if the page covers a somewhat different topic than the primary one. What exactly does that mean? Consider the following example: Assume you wrote a lengthy article regarding stock marketing. Your …
E-A-T Optimization What is E-A-T in SEO? Expertise, Authoritativeness, and Trustworthiness are abbreviated as E-A-T. It is based on the concept of Google’s Search Quality guidelines. E-A-T is one of the factors considered by Google for determining the overall quality of a website. As we all know, page quality has a substantial impact on where …
Topic Clusters Formation If you’re working on a content strategy, you’ll need to figure out how to divide and conquer your goals. As we’ve stated in previous postings, you should create clusters around one main topic, then design a pillar page for that topic, followed by subpages. You have a more organised approach to content development when …
Keyword Mapping with URL The technique of assigning keywords to different pages of your website is known as keyword URL mapping. It’s an important component of the on-page SEO process because it aids search engines in determining the relevancy of a page for specific search intent. It also generates new content concepts. Without a keyword …
