We all know Drupal as a reliable, flexible, and stable CMS platform, but few people are aware of its SEO capabilities. SEO might be one of the most important variables in a company’s or organization’s success. Did you know that 93 per cent of online experiences begin with a search engine, and organic searches account for 51 per cent of all website traffic?!
When people from all over the world look for your product or service, you want to be as high up on the search engine results page as possible. The importance of improving your SERP (Search Engine Results Page) rating has surpassed that of any other marketing strategy. Drupal SEO is all about making your website simple to understand for both your visitors and search engine crawlers. As a result, your SEO strategy should start long before your Drupal website is launched. Drupal leads the CMS table with an effective long-term view, an incredible array of Drupal SEO modules, flexibility and customization choices, and, not to mention, a dedicated community striving to improve the open-source platform. Drupal 8 has several excellent modules that can help you improve your Drupal 8 SEO and SERP ranking.
Lay your Foundation
With Drupal 8, most of the essential SEO best practices are already built into the platform’s core, and anyone with a basic understanding of SEO and a few must-have customizations can potentially improve their website’s SEO and drive more traffic. But, before you dive into Drupal 8’s tools and other options, take a step back and consider the fundamentals that must be addressed for your website’s success.
Things to remember –
- To begin, sit down and create a proper pre-SEO strategy with your website goals and your visitors’ interests in mind.
- Before you start working on your Drupal 8 SEO strategy, figure out who your target audience is. Shooting tailored content will be easy once you’ve determined your target audience.
- Pay close attention to every element of your On-page SEO (content, keyword ranking improvement), Off-page SEO (backlinks), and Technical SEO efforts (site architecture, UX, clean code).
- The performance and speed of a website have a direct impact on its SEO ranking factor. This is true not only because of Google’s speed-related algorithm upgrade but also because a slow-loading website degrades the user experience.
- Yes, Google has altered the way SEO previously functioned in 2019. The emphasis is now on the value you provide to your users, which is mostly through content. As a result, for a decent website ranking, getting your Content strategy correct is essential.
- Google prefers websites that are simple to explore and operate, regardless of the device. Because Drupal 8 has a mobile-first strategy, you can rest guaranteed that your website will be responsive.
- It’s important to remember that SEO works differently for different types of businesses. When it comes to developing an SEO strategy for your Drupal website, there is no such thing as a one-size-fits-all solution.
Top 5 Drupal SEO Modules for Website Optimization
Drupal 8 has adopted some of the best-in-class technology and the ongoing innovation approach, making it more future-proof. More importantly, it has made content creation more powerful while also being simpler. One of the best features of Drupal 8 is that it is SEO-ready out of the box. To improve the SEO of your website, Drupal 8 has hundreds of Drupal modules to select from. Here are some of the best Drupal SEO modules for improving your Drupal website’s SEO efforts.
- Metatag Module
We’re all aware of the importance of meta data in increasing a website’s overall SEO. The hidden information that search engine crawlers see and interpret offers them an understanding of what your page is about. The Drupal Metatag module allows you to add and edit various meta data items on your site. The Metatag module is critical for enhancing the Drupal SEO ranking of your website.
2. Pathauto Module
Websites with a more organised, user-friendly, and keyword-rich URL have a higher click-through rate(CTR), according to research. A higher CTR translates to a higher SERP ranking. The Drupal Pathauto module makes it simple to generate URL or path aliases for various types of content. When you have a lot of content that has to be transformed into user-friendly URLs, you can even create bulk URL aliases automatically.
3. Simple XML Sitemap
Any website needs a sitemap to tell the search engine bots which of its pages need to be crawled and in what order. The Drupal module Simple XML Sitemap allows you to produce XML sitemaps for your Drupal website automatically. The sitemaps are generated corresponding to the most recent Google specifications.
By constructing hreflang sitemaps and picture sitemaps, the Simple XML sitemap module also supports multilingual content.
4. Google Analytics Module
Though the Google Analytics Drupal SEO module has no direct influence on your Drupal SEO or improves your search engine ranking, it does play a critical role in supplying the required data to help your Drupal 8 website achieve greater SEO success. You may adjust or add new techniques to attract more traffic and enhance conversions by measuring your visitors, their activity, and interests on your site. You can also use the GA Reports module to get a graphical view of your Drupal website as well as detailed reports.
5. Redirect Module
Duplicate content on a web page is something Google hates. Such content can have a detrimental impact on your SEO efforts and, as a result, undermine your search engine rankings. While you may be delighted with the alias system for producing clean URLs in Drupal, you should be aware of a minor issue. Even when new URLs are created, the default URL remains, which search engines do not consider to be a good sign.
The Global redirect module solves this problem by detecting the presence of an alias for a URL and allowing you to manually redirect it to it. The URL implementation and permission or access necessary to the nodes and URLs are also checked by the Redirect module. Install the Redirect 404 submodule, which logs all 404 problems and allows users to construct redirection for frequently requested pages. The Redirect Domain submodule, which allows you to redirect between various domains, is another submodule that can be used in association with this module.
6. Real-time SEO for Drupal
This is an amazing plugin that allows you to edit SEO aspects (meta data) in real-time! There’s no need to be concerned about how much description and material is too much or too little. Or perhaps you’re curious about how it will appear in search results. It’s similar to a What-You-See-Is-What-You-Get SEO editor. It works in tandem with the Metatag module to provide some truly amazing capabilities.
7. Drupal SEO Checklist module
This Drupal SEO module is for you if you are an orderly person who enjoys organising things. One of the most important Drupal SEO modules is the Drupal SEO Checklist module, which you must use. This Drupal module will not immediately affect your SEO or increase your SERP, but it will provide important information about the modifications that need to be made to your site. The Drupal SEO Checklist module examines your entire Drupal website for optimal search engine optimization and recommends actions based on Drupal SEO best practices. It delivers a full analysis of what needs to be done to improve your Drupal website’s performance.
The SEO checklist module maintains track of how tasks have been completed, what has been completed (with timestamps), and what needs to be completed. If a task requires the installation of a module, it also includes a link to download it. This information is utilised to generate a report that may be used for further analysis. However, this module is only compatible with Drupal 8 (and 7) and not with Drupal 9.
Other Drupal SEO modules include the Page Title module, which allows you to set the page title, the Meta tag module, which gives you complete control over meta tags on your Drupal website, and the XML Sitemap module, which allows you to generate search engine readable, dynamic sitemaps.
The internet is now crazier than it has ever been, and it does not appear to be slowing down anytime soon. At the start of SEO, it was all about stuffing your website with keywords and letting the crawlers do their thing. However, SEO has evolved, with Google adopting some incredible algorithms and tweaks to combat black hat SEO tactics.
To keep ahead of the competition, you need to research your visitors, their behaviour, and interests on your website right now to run an effective Drupal 8 SEO strategy. You don’t want to get stuck in the middle of a content gap that will affect your website’s conversion rate. With this research, you’ll have a real chance to create new content for your Drupal website and optimise it for search engine results.