Many people believe that search engine optimization (SEO) is a difficult task, however, this is not the case. The majority of contemporary SEO best practices are also well-known UX best practices.
So, don’t be concerned about SEO when creating a Webflow website. Consider usability, fantastic website layout, efficient navigation, and easy-to-read content, all of which are essential for human readers and search bots alike. Webflow already has several excellent SEO tools, so optimising for these criteria is simple.
Is Webflow good for SEO?
Webflow provides you with lots of SEO advantages. Webflow promotes clean code over other web hosting companies, which means search engine crawlers can simply read Webflow websites to understand the content and rank indexed pages accordingly.
Webflow also includes all of the necessary tools for on-site website optimization, such as:
- Meta titles, descriptions, picture alt texts, and custom permalink structures can all be added using native controls.
- Easy Google Analytics and Search Console integration, as well as XML sitemap creation
- Convenient Editor for inserting heading tags, contextual links, and other rich text features.
- Design tools that are easy to use for developing excellent website navigation and browsing experience.
This article will show you how to use these tools to improve the SEO of your Webflow site.
9 SEO optimization strategies for your Webflow website
Here are nine strategies to help you get started with Webflow SEO:
- Include SEO titles and meta descriptions for all pages
Search engine results (SERPs), social media, and the web browser all display your meta title and meta description. The text preview of your page’s content is provided via meta titles and descriptions.
More clicks can be aided by compelling meta description language. In turn, a high click-through rate is a positive SEO indicator. The more people who visit your website, the more Google thinks it has quality, and the higher it will rank.
Meta title (tag)
The initial point of contact between you and a potential visitor is the title tag. To convey what your page is about, use a one-liner that is both descriptive and memorable. Keep it to 60 characters or less. Longer titles are hated by Google. The title should be straightforward and to the point. It should express your website’s core value proposition and let visitors know what the page is about.
The meta description is a written summary of the page that appears in search results. It should be less than 158 characters long. Longer ones are removed. Aim for a character count of 150–155 characters. Shorter meta descriptions are acceptable as well. But why miss a chance to showcase your website?
Consider your meta description to be ad material that promotes your primary products and pitches a special offer. You may also demonstrate why your business is unique by offering a competitive edge over other brands.
Your goal is to persuade the user to visit your website rather than one of your competitors. Here are a few more meta description dos and don’ts:
- Make unique descriptions for each page. Don’t repeat the same thing twice.
- Avoid using alphanumeric characters since they may not be properly represented.
- Include relevant keywords in the title and meta description, but don’t stuff them in.
- Give the page a title and a description that are appropriate for the topic.
2. Provide alt texts for all images
Image alt texts are similar to image meta descriptions. They describe the image’s content to a crawler that can’t see it. Screen readers rely on alt tags to render picture content, therefore they’re also beneficial for online accessibility. If the image fails to load, text descriptions will appear.
But the best thing is that Google has proved that properly optimised photos can help you rank higher in search results. Especially if the user’s query returns images from Google’s image pack. If the Google algorithm considers that visual content may be useful to the user, an image carousel may show above organic search results.
3. Set up proper URL structures
URLs are used by both users and search bots to identify the content of a web page. A URL that is SEO-friendly is short and keyword-rich. It usually looks like the title of your page. However, to match it with your target word, you may want to eliminate some filler words.
In Webflow’s Pages panel, you may customise page slugs for static, dynamic, and utility pages. But unlike WordPress, Webflow does not impose any lengthy permalink structures.
However, there are two drawbacks:
By default, the /blog/ attribute should be present in all blog entries. That isn’t a problem with SEO. You’ll need to set up redirects if you’re migrating from WordPress and your prior blog had a simple domain.com/post-title/ permalink structure.
Some slugs are only used on certain sorts of pages. You can’t utilise /checkout/, /PayPal-checkout/, or /order-confirmation/ for static sites on an ecommerce plan. Alternatively, you can use the /404/ slug for anything that isn’t a 404 page. This isn’t a deal-breaker breaker, so don’t worry about it.
4. Use proper header tags
Let’s alter your page content when you’ve finished with page structure optimization. Here, you should concentrate on creating appropriate header tags (H1 to H6). Both readers and search engines need title tags to digest your page’s content and understand how different pieces of information relate to one another. They cover the main topic as well as its subtopics.
Is having SEO-friendly headers a ranking factor?
They used to be, but they are no longer. Including relevant keywords in headers aids in better describing the page’s content. Keywords, on the other hand, do not guarantee higher rankings.
Consider usability over SEO when creating page titles. To indicate hierarchical layers of information, assign suitable H1, H2, and H3 titles. For the main page title, use H1 only once (e.g., product category name or blog post title). When you need to outline the important subsections in your material, use H2. H3 should be used when you need to provide additional points inside the larger topic, and keywords should be used when they are contextually appropriate.
5. Check your website navigation
The cornerstone of providing a fantastic on-page experience for users is website navigation. A well-structured header and footer can also help with SEO.
When reading a book, you can look up information using the table of contents, page numbers, or chapter titles. The web’s information architecture and website navigation both serve the same function.
Information architecture provides a backbone structure and taxonomy for defining the relationships between different web pages. Proper information architecture helps ensure that all content is grouped contextually and the most important pages receive the most internal links. It also makes sure that no pages are orphaned (have no pathway to it) and users have a clear path for discovering content.
Website navigation is a collection of user interface elements that help us navigate the site. Users can use the navigation to find relevant information and prompt them to take the appropriate action.
The global header menu, footer navigation, and content links are the three main web navigation components. All of these factors are crucial for both users and search engines. Pages that are prominently featured in your navigation menus receive the most clicks and internal links (from lower-level pages leading to them, for example). As a result, they rank higher in search engine rankings. Underappreciated (and under-linked) pages, on the other hand, do not score as well, even if they are otherwise suitable for ranking.
Content clusters that are too deep within the website can be identified and resurfaced using information architecture and effective website navigation. Furthermore, it ensures that the most important information obtains the greatest number of internal links.
While navigation methods differ depending on the type of website, at the very least, you should:
- Make the most crucial pages accessible from the header menu.
- Subcategories should be listed as a dropdown menu. However, don’t go more than two categories below, as this will result in a cluttered appearance.
- Make sure your category titles are descriptive.
- Semantically relevant material should be cross-linked throughout your website.
- For content links, use descriptive anchor texts.
- User paths should be mapped out in your navigation menus.
For many individuals, SEO appears to be mystical woo-woo. Hopefully, this blog has shown the exact opposite. SEO is all about providing readers with a positive on-site experience in terms of page performance, layout, navigation, and content.
Make sure you completed the technical aspects of your Webflow website (titles, meta descriptions, alt texts, navigation, and page performance), set up the tools for monitoring your website’s health (Google Analytics and Search Console), and published relevant, high-quality content that matches the searcher’s intent.