Image SEO
SEO stands for Search Engine optimization. They are usually a set of practices that are designed to enhance the positioning and appearance of web content. It’s a procedure of making traffic-free from editorial, organic, or natural results for search engines. Besides, SEO is far better than Google Ads for long-term Google ranking.
Some of the best Search Engine Optimization tools are listed below :
â– Ahrefs: A SEO keyword tool;
â– SEMRush: A Marketing SEO tool;
â– Moz Pro : A SEO software ;
â– Ubersuggest: A Keyword Tracking Tool; and
â– SpyFu: Free SEO Tools.
When we talk of marketing or business, one should always go for SEO to improve one’s online visibility in organic search.
Whether it is travel blogging, or content writing when you are writing for an online magazine or a newspaper, one thing will always pop up in your mind — The question is: do you need a proper and effective image for your content? The answer would be a big “Yes”!
When you put an image into something your content becomes livelier and more appealing to the eyes of the beholder. At the same time, it will also contribute to one’s SEO website. It had been worth saying:
“Beauty lies in the eyes of the beholder.”
If you want to convey something creatively and artistically, going for an image is one of the best choices. It helps enhance the quality of your content and can be a feast for one’s eyes when you craftily put some enthralling and fascinating picture in some 2000 or 2500 words, making your article more enticing and appealing. From the humdrum and monotonous reading, the beautiful and enlightening images can prove to be soothing and can encourage you to go further and further reading by building curiosity and excitement in your mind. Also, you can apply pie charts or statistical diagrams or say a Venn diagram to make your illustration more attractive.
As we are advancing towards a more digitized society, the entire earth is becoming a kind of a global village. Visual search is one of the important areas of research now. With time, the searching mechanism is gaining more importance via visual graphics. As the apt usage of quotes has been applied here, “What we see is what we learn”. The “seeing” factor is getting more and more prominent now. It would be highly recommended and sensible if we could put image SEO to make sense out of it. So you need to keep this factor in your mind and better keep it on your to-do list.
For finding the apt image it would always be feasible to the authentic photo you have taken all by yourself than the stock photos. Another thing is, to use an appropriate photo according to its subject which suits the context. Also, try to place your image only in that place wherever it is necessary. Do not try to place your image unnecessarily.
Suppose you don’t have an original image, all you can do is use specific websites which are extremely nice and helpful.
Some of the relevant sites which you can use as a substitute for the original image are :
- Flickr.com; and
- Unsplash ;
These are the two sites that provide you with genuine and amazing images. Also, it’s worth mentioning some of the GIFs as they are incredibly popular these days.
Things to take care of for Image SEO –
Scale for Image SEO.
When we consider SEO, the loading times are important. The faster the page, the more users will access the page. The loading time of the page is very crucial to upload files. If the image size is huge, we need to resize the image to successfully upload.
The size factor plays a crucial role here. So, think about the size before uploading any images.
Use Relevant and Responsive Images :
Images should be used which are highly responsive to mobile devices. This applies to both WordPress and other sources when it comes to SEO. This attribute is a must for images to make it possible to serve different screens at a time.
Adding Image Structured Data
When you add an image structured data, you indirectly help your search engine to display a rich result. It supports structured data for the following types of executions as given below :
- for video
- for product
- for content making
Preparing Images for Use in Article.
When you find the right image, whether it is a chart, illustration, or photo, the next thing is to optimize it efficiently so that you can use it on your website. Awareness is the key to this. Before you add the image, you need to be aware of certain things which make you think.
Firstly, an appropriate file name should be there for an SEO image. Your focus should be the key phrase in the image file name.
Secondly, you need to choose the right format. Preferably, use JPEG and PNG to preserve the transparency of the background in your SEO image.
Thirdly, Avoid over-optimization of resources.
Fourthly, Always add structured images to your text.
There are a few relevant and crucial points that need to be focused on :
â—‡Think about a good file name for your SEO image.
â—‡Adding structured data to your SEO images.
â—‡For faster uploading reduce your file size.
â—‡Write on as much context as you can. Always try to put more emphasis on relevant topics.
â—‡There is no need for title text. Always use alt text.
â—‡Your SEO image should match your text. Always try to put a good contrast between your SEO image and text.
â—‡Avoid using unnecessary details. It makes your text juvenile and extremely irrelevant.
â—‡Try to make your text compact and concise. At the same time, use your information precisely and execute them well.
To conclude, we can say that Image SEO is equally as important as text SEO for on page SEO Optimization and if done correctly will contribute to rankings too.