Keyword Research Tools
If you want to perform effective keyword research, discover exceptional keywords, and enhance your website’s SEO, you need to apply the best tools. But with new tools, new algorithms, and the new competition introduced each day, how do you realize which of them are proper for you?
Below, we’re going to discover the top 6 keyword research tools that you may use to empower your content and communicate to your audience:
- Semrush Keyword Magic Tool
- Semrush Keyword Gap Tool
- Semrush Position Tracking Tool
- Google Trends
- QuestionDB
- Soovle
- Semrush Keyword Magic Tool:
The Semrush Keyword Magic Tool gives a global database of more than 20 billion keywords. It has a sturdy filtering device that can group keywords through the topic, search intent, question type, SERP features, and more. It also includes keyword difficulties and competition metrics.
Not to mention, Semrush rolled out a prime search volume algorithm update in March 2022, which allows you to maintain your SEO strategy on track.
You can accomplish everything from content ideation to optimization. With its enormous keyword database and semantic filters, the Keyword Magic Tool is best for exploring niche topics.
Use filters to discover new possibilities and arm your content team with the SEO insights they want to create content that rocks the SERPs.
- How does it work?
Like most keyword research tools, the Keyword Magic Tool begins with a seed keyword. A seed keyword is a word or short phrase representing your primary topic.
Let’s say you are running a travel agency, and also you want to write about tropical vacations.
All you need to do is enter “tropical vacations” into the search bar and choose your preferred database to generate hundreds of suggestions.
- How much does it cost?
If you use the free version, then you can make 10 queries each day, along with Domain and Keyword analytics queries.
If you improve to a Pro account for $119.95 every month, you can search a hundred times every hour and run 3,000 reports each day.
You can discover a breakdown of all the subscription levels on our Semrush pricing page.
- Semrush Keyword Gap Tool:
The Keyword Gap Tool is an SEO competitor analysis device providing side-by-side comparisons of key phrases. Find out what number of key phrases you share with your rivals, and also keywords they rank for that you’re lacking out on. This device consists of organic paid, and Product Listing Ads (PLA) keywords, so its competitive insights support any keyword strategy.
- How does it work?
At first, enter your domain and up to four others. Then choose the kind of keyword you want to analyze (organic, paid, or PLA) and click on compare.
Then it’ll automatically compile a file comparing your domain with your preferred rivals. The Top Opportunities widget will highlight “missing” and weak” keywords.
- How much does it cost?
You can access the Keyword Gap Tool with the identical subscription you use for the Keyword Magic Tool (a Pro subscription for $119.95 every month permits you to make 3,000 queries.). You can make 10 queries a day with a free account, including your Keyword Gap and Keyword Magic Tool searches.
- Semrush Position Tracking Tool:
The Position Tracking device monitors your domain’s position as compared to your competitors’ domains based on a custom set of keywords. It also can monitor your position relative to a specific area or device type.
It’s important to track and report on your domain’s development on your SEO goals vs. the competition. You can also use those insights to tailor your SEO approach moving ahead by deciding which pages to optimize.
- How does it work?
The Position Tracking Landscape report presents a high-level image of your campaign’s development. Here, you can discover your overall rankings distribution for your tracked keywords, your overall visibility, traffic, and more.
Each subsequent report explores a selected factor of your development in more detail.
- How much does it cost?
While you can use Position Tracking on a free account, you will have access to more functions on a paid subscription.
- Google Trends:
Google Trends is a free data exploration device that you can use to discover and analyze real-time and historic search trends. You can see what is trending in regions throughout the globe based on sampled data and search queries from Google. Google Trends can also assist you to notice new trends and know while interest in them is waning.
- How does it works?
You can use Google Trends to look for specific data you want or to discover more trendy topics and get new ideas.
- How much does it cost?
Google Trends is free, making it a brilliant supplementary useful resource for research or brainstorming.
- QuestionDB:
Rather than focusing on keywords, QuestionDB suggests to you the questions humans ask on websites and forums.
This device is useful for content ideation. Its massive database of questions offers you a more precise perception of what your audience actually desires to know. You can use this perception to create more beneficial content that answers those questions.
- How does it works?
As the name implies, QuestionDB focuses on consumer questions in place of keywords. This can provide essential context regarding how your audience interacts with your preferred keywords and the sorts of things they need to learn about them.
- How much does it cost?
Free customers can view the first 50 results for their searches. This plan is ideal for informal customers who want to realize their audience or expand ideas sporadically. The Pro plan is $15 per month and gives limitless searches with limitless results.
- Soovle:
Soovle is a free, customizable search engine aggregator that collects search guidelines from up to 15 unique engines, which include Google, Bing, Wikipedia, Amazon, eBay, Youtube, and more. You can quickly examine related search guidelines throughout many unique search platforms and discover new long-tail keywords to target.
- How does it work?
Soovle shows the top-recommended searches associated with your seed keyword throughout every search platform. Use the search bar in the centre of the display screen to enter your seed keyword, and the recommendations will automatically populate over their respective search engine logos.
- How much does it cost?
Soovle is absolutely free for everyone.
Conclusion:
Finally, you know your content better than anyone. Great keyword research guarantees that content gets in front of the right humans when they need it most.
Arming yourself with the best tools is a crucial step, however, it is not the only one. Keep yourself (and your strategy) sharp by continuing to challenge yourself via education, thought leadership, and grit.
Credits: https://www.semrush.com/blog/12-free-keyword-research-tools/