Even today some of the most common SEO myths still continue in the marketing industry as the demand and need for SEO is continuously rising. There are many do’s and don’ts when it comes to SEO and how Google ranks websites. SEO myths and misunderstandings are abundant in the digital marketing world, which isn’t surprising given the speed at which things change.
SEO myths are the prime reason most organizations fail to attract the right target audience despite doing all they can. With changes to the Google algorithm and the creation of effective best practices, marketers need to understand what works and what doesn’t. Experts have debunked several SEO myths over and over again.
SEO is very vast and there are many myths in this domain. It is renowned for misinformation, misconceptions and misunderstandings. SEO professionals can provide search engines with a number of signals as to which page they want to be indexed, including correct use of canonicals, sitemap inclusion, and internal links pointing to the preferred page. Due to Google being like a black box to try and limit the gaming of SERPs this SEO is in no small part.
In recent times, to become more transparent through increased activity in the SEO community, many noticeable steps have been taken by Google. SEO is as fatal as it is beneficial if it’s not done in the right way. Any wrong optimization can penalize your website. We can hear the SEO myths in the strangest places like a client will tell with confidence that how they are suffering from a duplicate content penalty or how will chastise you for not keeping your page titles to 60 characters. Sometimes the myths are obviously fake. Other times they can be harder to detect.
Many times the start of a myth is Google itself. Unfortunately, a slightly obscure or just not straightforward piece of advice from a Google representative gets misunderstood and swayed with. Others can write off SEO techniques easily and purely because they have not experienced success from carrying out this activity for their own site. Someone might not have achieved success with a technique in a highly competitive industry during their trial but it doesn’t mean that it will not help someone in a less competitive industry to achieve success.
If a person learns to spot SEO myths and act according to it will save him/her from experiencing bottlenecks, losing revenue and time. In the SEO community sometimes, there will be a big uproar because of changes in the way Google displays or orders search results. These changes are often tested before they are rolled out to more search results. Once a big change when spotted by a few SEO experts, the advice on how to optimize for it begins to spread.
So now we have got an idea of what causes and perpetuates SEO myths. The process of fine-tuning your site to load quickly, with clean code and content that is optimized for your users’ searches helps your site stand a better chance of ranking well on Google search engine result pages. Some common SEO myths of 2021 are that it is dead and is a one-time thing. This myth amplifies every time search engines launch an algorithm update and the thing that changes after an update is the SEO strategy.
Duplicate content causes penalization is the most common myth that many people believe. There is no penalty for duplicate content, but still, duplicate content can harm your organic rankings. If you have duplicate content on your site, search engines divide the authority between copies and ultimately dilute your rankings.
Another myth is that SEO is for rankings only. The number one ranking is something that all online business owners desire. People believe that SEO can help you gain the top ranking, which is true but incomplete. There are many other aspects as well. You can’t have the most traffic even if you rank at number 1. People are more likely to click on the result that appears in top positions for all related keywords.
The most common myth that can be easily disapproved is Keyword density greatly improves page ranking. Single keyword rankings won’t deliver you what you expect. You have to work on the entire website’s SEO to build authority and brand awareness so people click on you even when you don’t rank for the top position.
Another myth is that images don’t need to be optimized. Google uses file names and URLs to understand images, which makes optimizing our images a necessity. it’s a good idea to use images that are supported by Google, including these file types like JPEG, PNG, BMP, GIF, SVG. Your images also need to be accessible, which requires the addition of alt text. Learn more about Image SEO here
There are many misconceptions about SEO, which makes it challenging to know where to focus on the website improvement efforts. The goal of each Google algorithm update is to help users more easily find what they’re searching for based on intent. Google will continue to find and serve up the websites that contain the best content and information to meet its user needs.
When it comes to the best way to do SEO these days, there’s a lot of information out there but the only problem is, not all of it is correct. SEO myths abound and keeping up with what works and what doesn’t can be a challenge. But it is also important not to get discouraged because, after all, perfecting our SEO skills is key to increasing visibility, making us easier to find potential and the best customers seeking what we offer. SEO also helps by increasing the amount of qualified traffic of people that come in our way and by positioning us and our website as an authority. It is a valuable strategy and you need the right information to do it. Debunking these big SEO myths will help us to rise in rankings and increase conversion rates.