When you think of search engine optimization, Google is likely to be the first search engine that comes to mind.
This belief is incorrect, as the popularity of the DuckDuckGo search engine has grown with each passing year.
The search engine giant is only one part of the SEO puzzle. If you simply focus on what Google wants, you may be missing out on a significant percentage of the search market that uses DuckDuckGo and Bing.
But, don’t you think SEO is the same regardless of the search engine you’re using? That’s not the case.
Here’s why you should also use DuckDuckGo as well as Google and what you should do if you want to rank outside of Google.
Is it Worth It to Use Alternative Search Engines Like DuckDuckGo?
Yes, when it comes to search engines, Google is the most important player. Google owns a massive 86 percent of the search engine industry, according to statistics. But why put your business’s future in the hands of just one platform? When you rely solely on one platform, you run the danger of isolating a portion of your audience. That might jeopardise your entire company.
Let’s pretend you’ve built your entire SEO strategy on Google. What if a little update in the algorithm pushes your site down the ranks (which happens all the time)? Your company’s survival may be at threat. You’re in much better shape if you’ve optimised your site for alternative search engines.
There are a few things you can do to improve your SEO approach to rank well in the DuckDuckGo search engine.
What is the DuckDuckGo Search Engine?
It’s no wonder that individuals are becoming more aware of how their search history affects their privacy in a digital environment when your searches often play directly into your customised adverts.
DuckDuckGo is a privacy-focused search engine that does not monitor you, integrates with social media, retains your information, or targets you with adverts based on your search history.
DuckDuckGo’s technique essentially gives search results while blocking the tracker’s other search engines (such as Google).
You can search without being monitored by installing an extension on your browser (including Chrome), searching straight from the DuckDuckGo website, or using their privacy browser app search.
DuckDuckGo also seeks to free you from so-called filter bubbles, which can customise your web search experience depending on personal tastes and political affiliations.
Who Uses DuckDuckGo?
It’s difficult to get information about who uses DuckDuckGo because the search engine doesn’t track or collect information about its users.
DuckDuckGo users overall, are security-conscious and interested in technology news and software. They stay on websites for an average of 9.5 minutes and have a reduced bounce rate.
This shows that DuckDuckGo may attract higher-quality searchers for some sites.
How to Approach SEO for DuckDuckGo
For your searches, the DuckDuckGo search engine consults over 400 sources. To find search results, DuckDuckGo combines crowd-sourced sites, established websites, and its web crawler.
Practising solid SEO strategies will serve you well with DuckDuckGo, just as it will with most search engines. Quality content, thoughtful sourcing, and a well-designed website will always make a difference.
When it comes to search engine optimization for DuckDuckGo, there are a few key factors to consider:
A Website Built For Good User Experience
The entire objective of the DuckDuckGo search engine is to provide a tracking-free, simple, intuitive interface that people can use and trust. As a result, it stands to reason that a well-designed, user-friendly, high-quality website with relevant material, links, and backlinks will be regarded as more trustworthy.
Whether it’s a speedy loading time, an intuitive web design, or easy site navigation, a good user experience is critical for your site and your business.
Acquire and use high-quality backlinks on your website
Inserting high-quality backlinks into your content and link building, particularly from sites with a high domain rating, such as the Wall Street Journal, will help your website rank, just like it does on Google.
What difference does it make? A website that has spent the time and effort to insert high-quality backlinks will outperform one that does not appear to be as concerned with link building or its backlink strategy.
If you want to rank well on DuckDuckGo, you should focus on adding high-quality links and earning high-quality backlinks.
The good news is that backlinks and links to your site are both considered ranking criteria by Google and DuckDuckGo. You may already have a great link profile that DuckDuckGo can take into account for their SERPs if you’ve gained high-quality links as part of your Google ranking plan.
Choose Keywords With Care
When it comes to SEO, intentional keywords are crucial, especially when using ever-changing platforms like DuckDuckGo. Keywords should be sprinkled throughout your material only when it makes sense.
Look for keywords and keyword phrases that connect to your content using tools like Ubersuggest and AnswerThePublic. When feasible, use these terms in headlines and throughout the content.
You don’t want to pack keywords in, just like with Google. Rather, when it makes sense, utilise them naturally.
You’ll know you’ve mastered the art of incorporating keywords into your content in a way that flows nicely and improves quality.
Make Your Location Clear
DuckDuckGo, unlike other search engines such as Google, does not track its users’ location. As a result, it’s critical to specify your location so that you can rank for location-based searches.
Hyperlocal keywords must be used in your content and on your website if you want to show up in their search results. (Plus, it’s something you should do anyway, even Google users don’t want to search through your address to find it.)
This may appear to be a fault in the DuckDuckGo algorithm, yet it is exactly what users prefer. They don’t want to be tracked by search engines.
When it comes to business success, you’ve probably heard the same advice time and time again: don’t rely on just one source of income, one business model, or one way of doing things.
That approach also applies to optimising your website. While there are some major participants in the search engine industry, such as the ever-present Google, they aren’t the only ones. By simply optimising for Google, you may be missing out on money sources from other search engines like DuckDuckGo.
On the other hand, SEO is rather straightforward once you’ve mastered it, and it continues to provide results. When it comes to SEO, no search engine, including DuckDuckGo, is fully reinventing the wheel. By making a few modifications and widening your search engine perspective, you might just see some fresh, remarkable growth.
Credits – https://neilpatel.com/blog/duckduckgo/