“David’s and Jerry’s Guide to the World Wide Web.” Are you frowning at the name? It was the previous name of Yahoo which stands for “Yet Another Hierarchical Officious Oracle”. It is an acronym for Yahoo! Though we are more used to Google, Yahoo has its target audience across the world.
What is Yahoo?
We all know that Yahoo is a web service provider operated in America. Yahoo contains a web portal, search engine, mail, news, finance, sports and Yahoo! Native, an advertising platform. Jerry Yang and David Filo created Yahoo in 1994 and it was first launched in 1995. It shook the world with its popularity. Yahoo has been powered by Bing since 2009. But after 2000 its user rate declined because Facebook and Google appeared in the virtual market.
Yahoo is highly popular in Japan and Mexico. It has tough competition with other SEO like Google, Bing, Yandex and DuckDuckGo.
What is SEO?
SEO or Search Engine Optimization improves the quantity and quality of a website or a web page from search engines. It is responsible for web page rankings, keywords, search and increasing traffic.
It improves your website ranking on the search result page. It is a process of improving the ranking of your website. Social media depends on SEO s for information, marketing and business. So ranking high is the most important goal for your website which is determined by SEO.
What is Yahoo SEO?
Yahoo SEO helps you to rank your website and increase your visibility in Yahoo SERPs.
Yahoo SEO used Mozilla Firefox in America from 2014 to 2017. Yahoo has an alliance with Bing.
Optimizing Yahoo SEO is not very different from the strategy of Google or other SEOs. Yahoo SEO follows a comparatively easier algorithm for SEO than Google. If you want to optimize your content in Yahoo you have to optimize it for Bing also.
Yahoo SEO helps to crawl and index by the use of search engine spiders and bots.
Yahoo is less complicated than Google
Yahoo SEO is dependent on certain basic features of SEO. These features are not very complicated. They are user friendly. But Google algorithms, SEO are highly complex and demand pedagogy of the user in this field.
Are Bing and Yahoo similar?
Yes. Bing is a search engine but Yahoo is not a search engine. Yahoo is a web portal with a search engine that is powered by Bing.
Both Bing and Yahoo are similar. They have their algorithms but if you are optimizing for Yahoo then you are automatically optimizing for Bing.
Best ways to optimize your content for Yahoo
You should practice some essential steps to ensure a better ranking of your content. These are some simple tips to improve your ranking, generate more traffic in Yahoo SEO.
- Choose correct keywords
Keywords are the most important factor for SEO. Appropriate keywords help the users to find out the content in SERPs. Do not overload your content with irrelevant keywords. You should add meta descriptions, page titles for increasing ranking because SEO of Yahoo highlights keywords in page titles and tags.
To avoid keywords stuff you can use Search Assist Tool.
- Do not overlap images and text
While using images within your content you should avoid writing a text on them. Embedded text may decrease your ranking because the SEO will not be able to index your text correctly. You should format your images correctly.
You should include alt text for your images.
- Content should be engaging
Your content should be precise, interesting, informative and engaging. It should be free from plagiarism and grammatical errors. Do not use vague and incomplete ideas, unnecessarily complex language in your content. If you overcrowd your content with keywords Yahoo SEO will push you down in the ranking list.
- Use links
Yahoo SEO uses backlinks which are very important for your ranking. Using backlinks that refer to authority websites are well recommended for Yahoo SEO ranking. URLs from external websites can generate more traffic for your content. You can use guest posting for generating more Backlinks to upgrade your ranking.
- Be active in social media
Your regular presence on social media, your updates, information, feedback, reviews and content generate more traffic for your website. You should devote more time to social media to increase your Yahoo SEO. To maintain consistency in your social media platform you can use social media plugins, a content calendar.
- Important side tips
Apart from the above-mentioned points, there are some important tips to achieving a high ranking in Yahoo SEO.
- You should create a clear, pertinent site map. It should be upgraded and free from any irrelevant URLs.
- Launch Robots.txt for accurate content indexing.
- Ensure a fast and hassle-free internet connection to load website pages.
- Your content should have a 301 redirect process as preferred by Bing and Yahoo.
What is the importance of Yahoo SEO?
If you want to generate more traffic for your website you should not restrict your activity only to Google. You should also target to rank well in Yahoo, Bing SEOs.
According to a survey conducted by BIA/Kelsey 16% of Hispanic people use Yahoo for local shopping. A to research by comScore 82.4% of US internet users use Yahoo on mobile. Yahoo is still an important internet portal that has a search engine and a directory of World Wide Websites. It is still one of the best ways to find out a topic of your choice. There is a visible resurgence of Yahoo as a competitor of Google in the virtual world.
In countries like Japan, Hong Kong, Taiwan Georgia and Singapore Yahoo are next to Google. So the relevance of Yahoo SEO can not be undermined.