What is YouTube SEO?
YouTube SEO is a method of enhancing the visibility of channels and videos in search results by optimising them. YouTube is both the most popular video platform and one of the most popular search engines on the internet. As a result, knowing how to optimise your content for the platform is vital.
Users should be able to easily find videos of interest to have a positive experience on the platform. So YouTube also developed a platform with an algorithm that can rank the most relevant material for each search.
As a result, today’s channels have a challenge: anyone seeking increased visibility must employ techniques to enhance videos so that they appear in a higher position. These are called YouTube SEO techniques.
How does YouTube SEO work?
Google has acquired Youtube. As a result, it uses the same search intelligence as the search engine and has the same goal: to provide the user with the greatest search experience possible.
When a user types a search query into YouTube, the platform’s robots scour all of the channels and videos to offer the most relevant results to the user. The algorithm evaluates numerous parameters to determine which are the best results for each individual.
User search and browsing histories are crucial factors in tailoring the results page, much as they are on Google. However, individuals who create YouTube videos should be aware that the algorithm uses channel engagement and optimization parameters to rank the results.
For instance, a video with a properly filled-in title, tags, and description areas is more likely to be placed higher than one without. A YouTube channel that receives a lot of comments and likes is also in a stronger position than one with less involvement.
This is because the platform recognises that these videos provide the user with a more meaningful experience.
That’s what Google’s algorithm understands as well. Because the search engine and YouTube are owned by the same business, the two platforms are linked.
When someone searches on Google, the search engine also displays a carousel of video content that is more relevant to that search, both from YouTube and other sites.
As a result, the SEO improvements you do for YouTube apply not only to the platform’s search but also to the competition for that spot in Google search.
Tips to improve your YouTube SEO
YouTube SEO isn’t a simple task. Even if you follow all of the criteria, the platform’s fairly complicated algorithm determines what results appear to the user. It ranks you based on a variety of criteria, rules, and calculations, including characteristics that are unrelated to your actions, such as user navigation.
The more points you gain using the YouTube search algorithm, the better your chances of achieving the top places are.
So, here are some YouTube techniques to help your channel and videos rank higher in customers’ search results.
1. Keyword research
Keywords are crucial for both YouTube and Google SEO. The platform uses them to identify the video’s subject, index the information, and link it to users’ searches.
They must be entered into specified fields—title, tags, and description—when uploading the video file for YouTube to collect and use the information in the ranking.
As a result, you must understand which keywords best identify your videos while also having the potential to attract new viewers to your channel.
The long-tail keywords are probably a safe bet. They don’t have a lot of traffic, but they also don’t have a lot of competition. As a result, gaining a good position is easier. Furthermore, they frequently indicate bottom-funnel searches—that is, queries that are closer to conversion.
2. Give a good title to your video
You already have a strong list of terms after conducting thorough keyword research. So, what are you going to do with them?
The title is one of the fields where the keyword must appear. This is one of the most important criteria in how YouTube indexes and ranks content.
To achieve a higher ranking, the video’s title must be as similar as possible to the user’s search parameters.
Make your titles shorter and more specific to the term. These discoveries aren’t rules, but they’re worth thinking about.
Also, keep in mind that the video title may be the user’s initial introduction to your content. As a result, it must not only describe what viewers will see but also encourage them to click on your video. As a result, a splash of innovation, which might enhance interest, is useful.
3. Add tags to the video
Tags are necessary for a video’s ranking on YouTube. They’re one of the aspects YouTube examines when determining a video’s subject matter and appropriately indexing it, as well as recommending related videos.
And those suggestions are a great way for others to find your content.
YouTube enables you to use 120 characters in this section. We recommend using 6 to 8 words to avoid confusing the algorithm with phrases that are unrelated to the text.
4. Give smart descriptions
The description is another important aspect to add to your video. This text should provide as much information as possible about the video. You may enhance video interaction and win points on YouTube by writing an appealing description.
The platform’s algorithm uses the description to identify the video content. As a result, you must put keywords that represent the video’s contents here. As a result, your chances of ranking for these terms improve.
5. Give a proper name to your video
Did you realise that YouTube SEO starts even before your video is uploaded? This is because the major keyword of the content must already be included in the file name.
Use a descriptive name (e.g., how-to-improve-youtube-seo.mp4) with the keyword instead of a name consisting of codes and numbers (e.g. VID 93234687.mp4), which is confusing to YouTube.
As a result, the platform can tell what the video is about just by looking at the file’s name.
6. Create transcriptions and captions for the videos
YouTube’s algorithm can only understand text and code, not photos or videos.
As a result, creating transcriptions and captions is one of the tactics you may use to ensure it understands what your content is about.
Transcription is the process of converting a video’s content into text. You can accomplish this manually or with the help of the YouTube tool.
You can make captions out of the transcript by adding timestamps.
They’re used so that users can follow along with the video even if they can’t hear it, and they also serve as an accessibility tool for persons with hearing loss.
All of the suggestions in this article serve a larger goal: to improve internet users’ experiences. Thinking of innovative titles and employing captions, are intended to make people’s lives easier and add value to the process of watching a video on the internet.
Make sure the algorithm understands how to detect your optimization efforts when you’re aiming for user experience.