jQuery for SEO

jquery for seo

jQuery web design was first released in 2006, and it has become a popular choice among web developers in recent years. This is due to its ability to stylize web page elements and transform static HTML into a more dynamic user interface. jQuery was created to make web development easier for developers by simplifying the process. The best part about jQuery is its small size and compliance with all industry standards, including CSS3. jQuery also allows developers to create plugins that allow for the creation of simulation and low-level interface concepts. You may create a dynamic and powerful website using jQuery.


Despite its ability to add spectacular tricks and diverse effects in site design, there are a few aspects of utilising jQuery that may have a negative impact on your SEO efforts. Search engine spiders are in charge of marking up your website content and presenting it to search engines. As a result, if the spiders are unable to access information contained within jQuery, they will not crawl your web pages, and the pages will never appear in the SERPs. Here are a few pointers to ensure that your page’s user interface is outstanding and that your search engine rankings remain high.

All relevant content should always be available in a non-JavaScript format

This may appear to be a minor contradiction. However, When the script is disabled, the search engine spiders will not be able to identify and index your website’s relevant SEO information. For example, if you’re using AJAX to load important content, it’s a good idea to include a link to a static version of that content on the page as well, since it will help your SEO efforts. AJAX is an acronym that stands for Asynchronous JavaScript and XML. This essentially changes the site content but does not refresh the full page in the process. AJAX allows web apps and servers to communicate while without interfering with the current page. This will ensure that the search engines index all of your relevant information.

Streamlining your (x) HTML

Most jQuery-based features include plenty of extra HTML tags that are useful for the user interface but useless to search engine spiders. There are two approaches to ensure that your HTML is as little as possible:

  1. Add elements dynamically after your page has loaded

The idea is that HTML, which is used by JavaScript-free users and search engines, only provides fundamental material. As a result, you can dynamically add the code required for the UI’s operation after the page has already loaded, or only when it is required.

  1. Optimize your structure to get rid of any extra code.

Eliminating code, rather than introducing it dynamically, is a better option, especially if it isn’t required. One of the most common causes of excess coding is divitis. Make sure to go over your code to see if you really need the wrapper div or if you can target your content in a different way with CSS. If you wish to increase the speed of your site, you might consider loading only the div tags that are required for the page loading event. This way, you’ll just show the user what they need to view right now, with the remaining division elements loading only when they’re needed.

Avoid utilising unnecessary or blank links

In most scenarios, the jQuery event’s trigger or button is an anchor element with a href that leads nowhere or still contains a JavaScript call. When the jQuery script provides an alternative on the page option to the page where the link is pointed, it’s acceptable to use anchor tags as your trigger. However, to guarantee that your SEO efforts are not harmed, you should carefully examine whether such links are worth using.

Save the script to your external files

Keep jQuery out of the HTML page if you want to be safe. To avoid confusion, you should save your JQuery scripts in an external JavaScript file that is referenced. Although this is an old method, it is still useful in enhancing your SEO strategies. To ensure that JavaScript is only run when an element is written in the DOM, you used to have to drop blocks of it in the markup somewhere in your code. When you use jQuery’s ready () function, however, you may easily maintain the code in other files and it will only run when all of the relevant elements have loaded.

Don’t write HTML to your website’s jQuery

If you want your pages to be easily accessible to your visitors, always code your JavaScript to fit into your HTML rather than the other way around. One of the fundamental ideas of progressive enhancement is to develop your pages in this manner, which delivers SEO and accessibility benefits to your website and web pages. For example, if you need tabbed content on the page, your basic page must have the content of all your tabs sequentially, and then you may use jQuery to give event Handlers and CSS classes on page load. This will assist in collapsing the material that you wish to hide, and if the page is loaded without JavaScript, all of your content will remain visible.

There are a few areas where the use of jQuery or other JavaScript can harm your SEO efforts. Some of these areas include the search engine bot’s ability to crawl your website’s material, known as “crawl ability,” and the search engine bot’s capacity to collect information about the website’s content, known as “obtainability.” Your site pages will not rank in the search engine results pages if search engines are unable to crawl JavaScript (SERPs). 

Conclusion

jQuery is SEO friendly; it is simply the aspect of a website having various good features in order to get more traffic. As much as you want your website to have a sense of style and appeal to your customers, you can’t afford to sacrifice SEO for it. You have complete control over how your website is coded. However, how you do it has a huge impact on how it appears on search engine results pages such as Bing and Google, among others. It allows web apps and servers to communicate while ensuring that the current page is not interfered upon.

The above-mentioned tips can help you avoid these common blunders and improve your website’s SEO. It’s also critical to optimize your scripts and ensure that the user experience isn’t affected in any way or at any moment. Your jQuery website will produce the ideal SEO results with a little effort and attention to detail.

Credits – 

  1. SEO for A JQuery Website
  2. Benefits of jquery over javascript

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