A keyword analysis is a systematic process that analyses search phrases or keywords which helps bring visitors to websites both through organic or paid search. Hence, it forms the starting point of most search engine campaigns or digital marketing efforts.
When customers feed in queries on search engines, SEO experts or digital marketing experts understand these queries with back end analysis and customize their content or landing pages to drive traffic and increase conversion rates. Hence keyword analysis is an important part of both SEO and PPC Or pays per click process. It helps to increase conversions, find new markets, and optimize spending. But on the other hand, it requires a lot of hard work and is a time-consuming process. It requires decision making regarding navigation against one’s keyword competition.
There are multiple keyword analysis tools that automate the keyword analysis process and save a lot of time by eliminating manual labour. It increases your efficiency to a great extent by suggesting actions to automate manual tasks. Tools help you by sharing vital marketing performance metrics and prioritizing actions that help you improve efficiency simultaneously. Tools like wordstream, google keyword planner etc are quite popular in the digital marketing industry if you are looking at SEO.
SEO analysis is quite important because marketing is quite an analytic process in the current times and gone are those days when it was not data-driven. There are lots of calculations and analytics involved in the process of checking and understanding marketing performance. Keyword analysis allows you to –
- Spend optimization: It is important to have a fair distribution when it comes to keywords. Keep more budget on successful keywords and eliminate wasteful or non-productive keywords to save well.
- Keep a. Track of market trends: You also get a chance to peek into market behaviour when you look for keywords. The search tells you about keyword search frequency and aids development in multiple aspects of your business.
- Boost conversions: When you identify and focus on profit gaining keywords, it leads to more conversions and these keywords result positively for conversion rate optimization and return on investment (ROI)
- Saves time and prioritize: Time optimization has a major impact on the bottom line and the overall value of your organization. Keyword performance guides campaign importance and you get the chance to optimize areas which are more impactful on your business.
- Tap into new markets and push profitability: Capitalize on the long tail keyword efforts through keyword analysis and discover more specific keywords queries which have higher chances of fetching you warm leads and more profitability.
There are a host of keyword analysis tools available to use in the market. The top 12 are –
This tools helps you scrape suggested keywords from multiple sources like google, Bing, YouTube, yahoo, amazon etc. It is a good way to find low competition keywords or untapped keywords which your competition does not know about. You can also drag , drop and save the keyword list for future reference.
Get multiple related keyword ideas within a few clicks with the help of this tool. It shows search volume, competition and potential traffic on the keyword results.
- Google search console
Google gives you thousands of “opportunity keywords” along with performance reports. It also lists out those keywords which got the most clicks from google. If you use opportunity keywords and combine them with some on-page SEO, you win some nice rank boosting. Opportunity keywords are those which rank between 8-20.Along with google analytics which helps you get in-depth information this tool is a blessing for SEO experts.
With their keyword explorer, you can make smart keyword decisions as it gives you super in depth information for each keyword like search volume, clicks on keywords etc. It also tells you exactly how many backlinks you need to rank on google.
Get hold of search trends, organic competition and traffic estimates with this tool. You can also look into Google Suggest, Related Searches and synonyms pulled from Google Ads. You also get a breakdown of keyword search results with domain authority and keyword difficulty rankings.
- Google keyword planner
It is always advisable to use this tool as the data comes straight from google. It shows bidding on keywords that serve the commercial intent of searchers. The thing this tool banks upon is trust.
Get loads of targeted keywords with awesome filtering features. It has a feature where it analyses your competitors and generates a list of keywords based on competitor content.
- Moz keyword explorer
This tool helps you fish out “lateral keyword ideas”. You get an “outside-in” suggestive list which is not common with other tools. The organic CTR feature and priority feature helps you forecast how many clicks can you get on specific keywords. Use single metrics to find those keywords which get the most clicks on google with this tool very easily and focus on them.
- Keywords everywhere
These tools pick keywords from the top 10 websites including eBay, Amazon and Answer The Public and saves you lots of time. You get a list of keywords that people search for when they are not looking for specific products or services. That way, it gives you deeper insights into the market and search trends.
- Keyword snatcher
This tool generates more than 2000 keywords with a single seed keyword feed in. Choose the sources from where you want the tool to pull information. It has a feature called word count which makes fishing out long-tail keywords much easier.
- Google trends
Search for new trends or patterns in searches of netizens with this tool. You can see the popularity of the keywords over a chosen period of time too.
This tool gives you a much deeper understanding about your competition in terms of rankings. It gives you outside the box keywords, traffic indicates, organic keyword visits from google and so much more. If you are looking for SEO rankings, this tool is highly recommended in the market.