What is Google Tag Manager?
Google Tag Manager (GTM) is a Google product that facilitates SEO experts benefit a lot more insight into what’s going on a website. GTM also affords a manner to effortlessly add tags and triggers as well as add such things as Google Analytics and different SEO related software.
As a person who works with customers on a daily and monthly basis, implementing Google Tag Manager has certainly helped enhance not only my knowledge of what’s occurring with website traffic however it also permits me to relay that data to the client.
One key element of GTM is its capacity to track what customers do on a website’s page. For example, I can set up a trigger event that fires each time a consumer scrolls down the web age or a trigger event while a person clicks on a link or button. These triggers can then be analyzed using Google Analytics to provide greater insight into what a person is doing on the webpage.
Imagine you have a website page in which the leap rate is truely high. Obviously without understanding anything else you actually don’t have any idea what customers are doing on the web page. By setting up GTM triggers, you can doubtlessly see that maximum individuals who bounce don’t scroll down the webpage. This can be an indication that the content material at the top of the web page isn’t engaging the reader to study more.
Google Tag Manager Creating an Account:
To get started at first you need to create a Google Tag Manager account after that add a few code snippets to the website. It’s quite clear-cut and generally is quite painless so long as you have access to add the code snippets wherein, they need to go (Header segment and Body segment) or the capability to provide the code snippets to a internet site developer to add.
In GTM every new or current account will include what Google refers to as a container. For our case, the container will be the real website we’re including GTM code to.
- In Tag Manager, click Accounts –> Create Account.
- Enter an account name and optionally suggest whether or not you’d like to share information anonymously with Google and others.
- Click Continue.
- Enter a descriptive container name and choose the kind of content: Web, AMP, Android, or iOS. If setting up a mobile container, choose whether or not you’re using the Firebase SDK or one of the legacy SDKs.
- Click Create.
- Review the Terms of Service and click Yes in case you conform to those terms.
When your new container first loads, you’ll be induced with the web container installation code snippet, or to get started with Tag Manager as a part of the SDK for your selected mobile platform. You can set up your code snippets now, or click OK to clear this dialog. You can usually set up your container first and install the container snippet or SDK later.
Add a New Container to an Existing GTM Account:
- In GTM, click Accounts subsequent to the applicable account name.
- Choose Create Container.
- Repeat steps 4–6, indexed above.
Once a brand-new container has been added, it’ll seem like the containers below with a completely unique container id for each.
Google Tag Manager Code Snippets:
GTM | <HEAD> TAG SECTION CODE
Once the GTM is ready, simply add the <head> tag section code to the <head> section of the website. For people who have WordPress websites, including the code may be done through the template or through numerous plugins.
GTM | <BODY> TAG SECTION CODE
The <body> section code gets copied to the <body> tag section of the website.
Verifying Google Tag Manager is Working:
Once code has been introduced to the website you may confirm that it was introduced efficiently through using a device like Chrome’s Google Tag Assistant or through viewing the source code and seeing if the code snippets are displaying up in the correct <head> and <body> sections.
Google Tag Manager SEO Results:
By now you should have been capable of creating a Google Tag Manager account and add the GTM code snippets to a website to begin monitoring activity.
The subsequent step is to installing triggers to track what humans are doing while the view pages. My favorites include
- Form Submissions Triggers
- Button Click Triggers
- Video View Triggers
- Scroll Behavior Triggers
Form Submission Triggers:
One genuinely critical aspect of maximum web sites is ROI (Return On Investment). If customer who’s a lawyer has a Contact Us form and nobody is using it to contact them, that may be a trouble and could spell problems with ROI. It can be that humans are using the form, however it’s now no longer operating properly. Creating form submission triggers can provide beneficial perception into how many humans are using the forms and if they’re working as intended.
Button Click Triggers:
Google Tag Manager’s click event triggers are best for monitoring click events that can arise on a website including buttons and links.
Video View Triggers:
So you have made an excellent video and added it to your content, however for a few reason, you aren’t getting many views. Maybe the video is just too far down the web page or perhaps the video thumbnail isn’t that exciting. Video View Triggers may also help. GTM can track the number of those who watch them and also include stats like watch time and once they drop off. This sort of data not only can enhance on-page SEO, but also Youtube SEO.
Scroll Behavior Triggers:
Scroll triggers are extremely good for checking out landing pages in which there is a lot of content “Below The Fold“. In different phrases below the initial viewable content. In SEO phrases expertise scroll behavior and understanding what number of humans study an editorial beyond initial couple of paragraphs will provide you with precious perception into how engaging the content material is.
Hopefully, by now, you can see how Google Tag Manager can be genuinely beneficial for SEO and monitoring what humans are really doing on the website.