The online format of events is not new to experienced Internet users. COVID-19, on the other hand, has drastically altered the numbers, with a 1000 percent rise in virtual occurrences since the epidemic.
We’re here to help you dig into efficient virtual event promotion if you’re planning to organise an online event and want to make the most of it.
Types of Virtual Events
A virtual event allows you to communicate with a broader audience or involve them in your business. Given the ease with which online events can be accessed, this low-cost activity may be ideal for those looking to involve an audience in their efforts.
For people who were obliged to adjust their behaviour owing to new social distance norms and government rules, the internet format proved to be a lifesaver. You can organise any virtual activity with the help of several virtual platforms. These may include the following:
- Virtual conferences – In general, this is an umbrella phrase for any form of a virtual event, but it can also be used to identify a specific type of online meeting in a narrow sense. Web conferencing, in addition to video, allows you to use instant chat, interactive whiteboards, displays, desktops, and file sharing to make your online conference more productive.
- Webinars – This phrase refers to web seminars that are primarily instructional in nature. A typical session lasts 45 to 80 minutes and includes a variety of tools for interaction. The speakers use visual aids such as presentations and slideshows to convey information.
- Online workshops – Workshops can run anything from a few hours to a week and are designed to teach and instruct students. Workshop sessions allow presenters to deliver knowledge to students in a more technical manner, allowing them to learn practical skills.
- Live Streams – On social media, YouTube, and other platforms, real-time broadcasts have become a big portion of Internet activity. You can communicate with the viewers by reading their responses in an open chat while streaming your work.
You can use any virtual event type to give anything to your audience in an approachable and effective way, including product presentations, cooking courses, virtual tours, dance lessons, art workshops, educational lectures, and movie nights.
What Is SEO
Your virtual event requires quality promotion, as it is a key factor in reaching out to your target audience. Although there are other options to choose from, search engine optimization (SEO) is the main tool of interaction with Google and other search engines.
Search engine optimization helps a website to improve its quality overall, to make it more visible in search engine results. They take into consideration various factors and decide whether or not a website is worth searchers’ attention.
Search engine optimization is the practice of making a website more visible in search engine results by enhancing it. Search engines are where 93 percent of visitors’ online experiences begin any research, SEO tools are critical for any marketing objective. When used correctly, SEO methods can provide an endless stream of new visitors to your website.
6 Effective Ways to Promote Your Virtual Event Using SEO
You’ve most certainly created a webpage for your online event if you want to bring awareness to it. As a result, search engine optimization can help promote virtual events as well. The 6 most effective techniques to employ SEO in your event advertising effort are covered in this article.
1. Quality should be prioritised
One of the things that distinguish today’s SEO methods from those of earlier years is that they place a high value on content quality. Search engines regard your website as trustworthy if it has relevant, distinctive, and entertaining content.
When it comes to event content, it’s more vital to cover issues linked to it rather than actively advertise the event. You’ll be able to link to your event page while also filling your blog with useful material in this situation.
If you hold your event regularly, inform your audience about its relevance or history to make the promotion more natural. The relevance can be demonstrated by demonstrating how it benefits your branch or participants’ lives or careers.
2. Select and Place Keywords Carefully
People use keywords to find information by typing words and phrases into search engines. Make a list of useful keywords that thoroughly explain your event while also satisfying the needs of search engine users.
Getting started is indeed half the battle, but it’s also crucial to put your keywords effectively. Do not oversaturate the page with such phrases that Google may consider spam. Incorporate keywords into the text by paying attention to the title, subtitles, and meta descriptions, and surrounding them with context to make them appear natural.
3. Build a Great Backlink Profile
Backlinks are links that point to your website from other websites. They are an essential component of any SEO strategy since they act as signals to search engines, showing that your site is relevant and of high quality.
Backlinks for SEO can be obtained by contacting other firms and partners, sending guest articles to their websites, or using link building services that can assist you in obtaining and placing backlinks most effectively.
4. Insert Meta Descriptions
People frequently determine whether or not to access a web page by reading the meta description of the title. This small bit of material also aids Google’s evaluation of your website, so it could be a valuable addition to your SEO strategy.
Keep meta descriptions concise (around 150 characters) and informative so that potential viewers know what to expect when they visit your website. Otherwise, Google may substitute a random piece of content from your website for the meta description, which will most likely confuse viewers.
5. Have a good site structure
If a page has a clear structure and is easy to navigate, Google will give it a higher ranking. The layout of the page is what makes the first impression on visitors, so think about it carefully. Make navigating through your site pleasurable, and your results will improve.
As a significant aspect of page evaluation for search engines, the title, as well as headings, should be clear and descriptive. As a result, ensure sure your headings and subheadings are appropriately tagged. Include the name of your event in the URL so that folks who see it in an email don’t become confused.
6. Optimize for Mobile
Because consumers nowadays use their devices so frequently, it has become critical to optimise websites for smartphones and tablets. The loading speed has an impact on your future search results rankings.
Furthermore, you will most likely alienate visitors who will need to zoom in on the text and images and will become disoriented by the website’s poor navigation. Check that your page looks and functions correctly across all devices and screen sizes.
SEO will be your go-to tool if you want to drive organic traffic to your virtual event and find the ideal audience. However, by integrating search engine optimization with other methods such as social media and email marketing, contest and giveaway hosting, commercials, and more, you can make your promotion campaign even more effective.
Credits – https://sched.com/blog/promote-your-virtual-event-using-seo/