SEO Newsletter
The key to staying relevant in the marketing world is to keep an eye on industry trends and subscribing to the right SEO newsletters makes it very easy. To share valuable and relevant information with their network of customers, prospects and subscribers a tool named newsletter is used by businesses and organisations.
SEO newsletters give direct access to your audience’s inbox and allow you to share engaging content, promote sales and drive traffic to your website. Still, something needs to be said for blogs, social media and traditional publications when it comes to staying side by side of industry trends and right now newsletters are having a real moment. There are likely at least a few newsletters that are designed according to your needs. If you are a marketing professional who deals with search engine optimization SEO then adding the right SEO newsletter in your newsletter or to your repertoire could be a real game-changer.
Some top-rated SEO newsletters that deserve a spot in every marketing professional’s inbox as well as subscribing to them can enhance your SEO campaign are SEO Notebook, marketing land, copyblogger, SEOForLunch, Marketing Examples, social media examiner, growth memo and Top tier. If like many other marketing professionals you probably make it a point to keep your finger on the pulse of what is new then sometimes you may feel like the same old advice presented over and over again in front of you.
If that is you then SEO notebook may be just the newsletter options you are looking for which is owned by Steve Toth. SEO notebook consists of weekly emails pulled straight from Steve’s Evernote stash and so they are packed with tips like think confidential insider advice and juicy insights gleaned from Steve’s own considerable professional experience which you have likely never heard. If you are interested in receiving all of the marketing world’s most important news then Marketing land will be an interesting newsletter to you and in addition, you will also be receiving some social shorts along with some curated picks of interesting reads from across the web.
The going philosophy is that Envy worthy SEO results at Copyblogger always start with Stellar content production and their news later is all about helping marketing professionals to produce precisely as well as they also provide easy access to additional helpful resources including masterclasses and workshops designed to help marketing professionals of all types and especially writers and other content producers very best.
The topics at Copyblogger covers a wide range of different issues including the actual value of online content creation, detailed answers to commonly asked content creation questions and how to get into the head of your ideal customer successfully. The posts out here are written in an engaging, approachable style that is a pleasure to read as well. There are lots of topics that marketing professionals want to stay on top of but what is new with Google is perhaps the most critical one. Nick LeRoy’s SEOForLunch is one of the more popular newsletters on all the things Google and covers all the latest Google updates as well as any related SEO news.
Additional subjects of interest like known Google bugs as well are addressed by him. Each weekly newsletter features one critical read hand-picked by Nick himself and various other recommended reads you can explore in your spare time and thus SEO for lunch is a must-read newsletter for industry professionals of all types for its simple and effective format. The next incredible SEO newsletter is Marketing Examples which is run by industry expert Harry Dry this marketing examples newsletter has been around a little over a year but has amazed more than 50000 subscribers.
The Secret beside it is his bi-weekly newsletter that delivers for marketing professionals of all types an astonishing amount of value and his primary focus is on successful industry case studies to show eager readers what works and what does not. Harry’s newsletter that is Marketing Examples is beautifully formatted and easy to read and covers an impressive amount of ground.
Marketing examples brings something to the table for you whether you are a copywriter, a business owner or a thought leader or an SEO guy it will surely help you meet your goals. Social media examiners newsletter will become the perfect addition to your inbox if you are looking for ways to increase your social media presence whether you are using Facebook, Instagram, YouTube or all of those at once you will surely find something interesting that you did not know before.
Another one of the best SEO newsletters for most readers who want to know marketing techniques and much about it is Growth Memo. The Mind behind Growth Memo is Kevin Indig who is formally known as Tech Bound is not just an industry expert but also the director of SEO at Shopify so you could say that he knows a thing or too much about growth-focused marketing techniques. Growth memo in its early days spotted a classic layout that was exactly what most readers would expect from a marketing newsletter.
Kevin quickly realized there the real value was when he began to include more analytic takes on the trends and industry news he was covering. Growth memo is all about valuable and kind analysis where each issue takes the reader deeply into a different topic of interest. Lastly one of the most important SEO newsletters comes Top Tier. Valuable weekly articles are provided by the Top Tier newsletter with shares of data backed to search engine optimization hacks, lucrative affiliate marketing strategies and little known SEO, content and digital marketing tips delivered straight to your inbox.
You can implement actionable strategies by expecting easy step by step guides and simple how to take your business or brand from tired to driving with sure fire solutions and reliable search. When you subscribe to this digital marketing newsletter then make sure that you never miss an update.
Credits: Wikipedia.com,ahrefs.com,moz.com
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SEO is a systematic process which directly effects the visibility of your website on unpaid results of search engines. It is hence very important to optimize your visibility and ranking for better traffic on the internet. It is related to the organic visibility of websites and if one properly leverages on SEO , it helps to drive relevant and conversion worthy traffic which ultimately leads to earning more revenue for your business. The planed process of website traffic improvement from the internet on your website is known as search engine optimization. This traffic which lands on your website can be from different sources like image search , video search etc. SEO works on computer based algorithms which dictate search engine behavior through search terms or keywords which people type in search engines.
Why is SEO important ?
Website rankings are one of the highly talked about benefits of SEO , But SEO is a deeper concept and most of its benefits are related to internet traffic.
- High trafficÂ
People trust search engines like Google or Bing and there many unsaid reasons to it. Hence if you rank higher in the search results which are thrown up or first few search results , people tend to click one of the first few search results. This drives more organic traffic which are easy and unpaid to your website. A study by Ahrefs stated that website ranking positively and strongly correlates to the overall page traffic.
- Consistent trafficÂ
If you rank higher in search engines , there are high chances that you get both passive traffic and hit consistency. This is unlike any social media website where traffic tends to spike and fall equally suddenly. The main reason for traffic fluctuation on social media Is that they are designed to surface only fresh content. On the contrary , the traffic on search engine is quite consistent because the search performed is not as volatile as that on social media.
- It is economicalÂ
Search engine optimization leads to free and cost effective promotion through website ranking. Once you gain visibility through good SEO practices, it keep giving you the boon of search engine traffic month on month. Unlike paid ads which are highly expensive and time bound.
White Hat v/s black hat SEOÂ
White hat SEO strategies are more of good practices and abide by the rules of the SEO industry to achieve organic rankings on search engines. The primary focus and aim here is to add value to people’s knowledge and work on information gaps of the internet market.
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Black hat SEO Strategies do not flow the set rules and aim at quick ranking on search engines by adopting spammy techniques to fool search engines. They avoid all best practices and put websites at high risk of getting penalized for black hat practices. Penalizing leads to removal from search engines or de-indexing and has sever ethical implications. Hence it is a paramount to partner with only authentic and quality SEO agencies or experts so that they adopt best practices and not but your business at risk of getting penalized.
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Achieving and setting the right kind of SEO goal for organic ranking and genuine traffic is one of the most important things one can do as a SEO practitioner. Make sure your SEO goals are measurable and smart.
Important factors to consider when doing SEOÂ
One of the most important things to consider when performing search engine optimization or SEO is to include key factors like links, titles, meta tags, meta descriptions, good quality content, subheadings, images and optimized videos so that your content stands out and ranks by adding value in the life of netizens. However, it is very vital to understand that your SEO success is not dependent on a single factor , it is more of a holistic approach that you have to take when it comes to achieving good rankings on search engines through SEO.
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One of the determinants of good ranking is content. There needs to be an equal amount of time and money investment in generating good quality content when you are aiming to rank higher in the search engines. Whatever you add in terms of content , it must be kept in mind that you do not use unnatural keywords or stuff your content with keywords. Overusing keywords takes away the natural flow from your content and does not help in improving SEO in any manner. It just keeps adding weird unnatural sentences toa good piece of content which is highly detrimental from the SEO point of view. You must ensure that your content is engaging and informative. It must add to the knowledge of the person reading your piece or solve a pain point in the market. It is also a good idea to optimize your content piece with interesting links, images or videos which help to increase the time spent by readers on your website. It is hence paramount to use keywords wisely and use easy to read materials which appeal to netizens as content affects SEO to a great extent. Planning your content in advance is one good way of ranking higher through SEO. Utilize headings, subheadings, proofread, edit and think well in advance about the layout of the content. Also, your content must be optimized well to fit into social media so that people reading have the option of sharing it and you have the scope of winning more traffic.
SEO ToolsÂ
SEO is a great starting point when it comes to internet marketing or digital marketing. However, there comes a point where you need to consider secure tools and services for SEO. Most of the times there are third party vendors who help clients with SEO tools. Search engines also have their own in house branded tools like for example google has google analytics inbuilt to give client deeper insights into traffic through a very well organized dashboard, google webmaster tool, google Adwords, google trends, google alerts, keywords tools which help you churn out relevant and ranking keywords for your business, google site map and google page speed to better optimize your website. However, whichever tool we use, we must not forget that Consistency is the key in SEO Success.
Google Analytics, Google Webmaster Tools, Google AdWords Keywords Tool, Google Alerts, Google Trends, DoubleClick Ad Planner, Google Page Speed, Google Site Map