SERP Features Optimization

SERP features optimization

When your business’s information is in these SERP features then you can drive more traffic to your page and earn more conversions. We will go over eight common SERP features that you see in the search results and will discuss how you can optimize for them whenever possible. 

The first SERP feature is the Direct answer box that is when users ask a question then the direct answer box appears that has an immediate answer. Short pieces of information are contained in these boxes that are public domain facts.

Google does not credit the information in this box because it is deemed to be common knowledge. 

Your business has no control over and cannot optimize your site to be featured in this box in this one feature. The answers in this box contain public domain information so the brands are not eligible to appear. There is no value to your business in any way because the information does not link back to any website when featured in the box. 

The second one has featured snippets. These are boxes of information that appear at the top of search results. Like answer boxes, it is similar to it except for one thing that they contain more information and is linked to the source of the information. Featured snippets come in the format of paragraphs, number lists, bulleted lists and tables. The goal of many businesses is to get their information in featured snippets. Because these boxes appear at the top so people are more likely to click on this link related to the information. 

If you want the information provided by you to stand a chance at appearing in the featured snippet, you must take the time to optimize it for that box. By pre-formatting your content your information can be helped and have a better chance of appearing in the box.

Create sections of information while creating your content that answers user questions, and format it in one of the formats listed above to help it have a better chance of appearing in the featured snippet. In Google SERPs knowledge graphs and panels are common features. 

To optimize for knowledge panels the best way is to update your Google My Business account and keep your listing accurate. An up-to-date which is more or less accurate than listing will drive more leads for your business. SEO is a crucial part of helping your business to reach new leads. Optimize your content’s format based on its purpose. Analyse the featured snippets to optimize for them and study your competitor’s snippets. 

Any results pulled in Google outside of your traditional organic results are SERP Features. They are not hard to spot because Google makes it pretty clear that the most concise and clearest answer to a searcher’s query lives inside a Feature box. Sometimes they are all text and sometimes there are images involved, or maps, or ratings. 

Their appearance depends on which kind of SERP Feature you are seeing. As marketers you at first need to understand why optimizing for SERP Features is essential. Look historically the goal has to hit the top spot of the organic results has always been but with the SERP Features ranking even higher, no longer the top spot no belongs to those organic results. 

It belongs to the SERP Features. This means you need to be optimizing if you want your content to be the first thing searchers see. But it is not just beneficial for better visibility. By optimizing your content for SERP Features, you are essentially better optimizing it for Google’s algorithm. To give users the most relevant information to their queries as quickly and seamlessly as possible the SERP Features were created. 

Google is all about providing fast, relevant answers and the best user experience possible. If your content is created with that goal in mind, you will be on your way to putting your content in front of a lot more eyes and cracking Google’s code. That said, there are a few things needed to keep in mind about SERP Features. Google generally pulls SERP features from the first page of Google for everyone. 

So if your content is not already ranking high, you likely would not cut. This means that it is still important to focus on traditional SEO even as you keep SERP Features in mind. Next, you need to be aware that some SERP Features simply cannot be optimized. Some, like sitelinks, are auto-generated by Google, while others are tied to a business’s physical location. 

Rich snippets, Knowledge graphs, videos and images carousels are known as SERP features. It depends on SERP the type of features you see on your query and other contextual factors that Google uses to understand your intention. A SERP feature is any non-organic result on a SERP. Back in the early days of web search, every Google SERP looked almost the same and they were uniform lists of links to external websites. Additional features were added by Google on its SERPs to help users satisfy their intentions. 

To provide users with as much relevant information as possible while offering a smooth user experience is the main purpose behind SERP features and social media results help users understand up to the minute trends. It is made easier for users by SERP Features to get exactly what they need so they can take the next step as quickly as possible. So, if a user is driving around town and searches for an ‘electronics shop’ on their mobile device, Google will help them find the best electronics shop within driving distance. 

Always the depth and context to organic results are provided by SERP Features and it is exactly as it sounds. The Google SERP features are opportunities for driving the right traffic to your business and ranking on Google. Ads that rank on top of search results are included in SERP features and the people also ask section as well as featured snippets that Google pulls to answer queries, to mention a few.

Additional Readings:

  1. Advantages of Google SERP Features
  2. Top 35 SERP Features to optimize for
  3. How to optimize for Google News?

Quiz

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SERP Features Optimization

 Increase your knowledge

1 / 5

What is full form of serp?

2 / 5

Which of the following SEMrush tools should you use to understand which SERP features are triggered in Google by the keywords you’re targeting?

3 / 5

Which of the following does Google consider as ‘Cloaking’?

4 / 5

Which tool can help you find keywords that generate SERP features that are extremely useful for searches on mobile devices?

5 / 5

SERPs are determined by the ever-changing Google algorithm.

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