Battling With Negative SEO
Negative SEO is a set of activities that aims at decreasing a competitor’s site ranking in search engines result. Negative is in other words is damage to the site that no business wants to have to deal with it is a serious action that could be taken in a time otherwise the loss of ranking and the visitors will occur.
Negative SEO is the latest challenge that webmasters and search engine optimisation experts have to face, it is a practice where someone takes action with the intent of hurting their ranking competition with the search engines .one example is buying thousands of backlinks from low-quality sites towards a competitive website which could result in the computer loss ranking in Google search engine result page this has only really been possible for a few years but the fact is growing in popularity.
Extremely well-established authority sites do have not any risk to worry about how many low-quality backlinks get created pointing towards facebook.com is not going to cause the site to lose any ranking. The risk is only to those sites which are created fairly recently and those that have not been established themselves as an authority in their niche. Some of the largest sites can also be at risk but not at the level of the smaller sides.
There is the vast majority of websites are at significant risk of becoming a victim of negative SEO. All webmasters and SEO experts cell know how to respond if there ever find that a competitor is coming to their site in this way. But the problem arises of knowing if your site is being targeted.
There are many things that you should know whether or not you are being targeted with a negative SEO campaign this is not always easy as it is a little bit of investigation then only it is possible to be confident site is or is not being targeted. If a site has in top sports for specific keywords but suddenly or rapidly drops of the first few pages that mean he is being targeted with negative SEO.
This is only been identified if there are no special changes made to the site such as redesigning or removal of content. The second thing is extremely important that all website owners keep an eye on their backlink profile it is easy to use an analytics tool like Google analytics just keeping an eye on how many links are pointed back towards a site and from where they are coming, there is not any state number which is good or bad and this number typically ego up slowly over some time.
If the number starts growing continuously or an excessive number of links are appearing from the same domain this might be the concerned area. You must judge and look after the keyboard that people are typing if the negative keyword is growing continuously this may be and indicate that someone is trying to you hurt the site’s reputation. A negative keyword may include ‘site name scam’ or ‘fake site name’ website name is the name of the site which is being targeted. If the people are taking the time to write bad reviews they will likely also start active negative SEO campaigns against it watch out on review sites for fake reviews about the site in addition those reviews can result in the overall ranking of the page. These are some basic tools that you must follow to detect whether your site is being targeted but the problem arises how to battle out with negative SEO.
Site owners for SEO professionals who are confident about the site are being targeted with a negative SEO attack and who want to take action to come over it. Few steps can be taken to battle from negative SEO the process is typically fairly simple and can be restored lost ranking out to a side it may take some time for the search engine to store the ranking of a site but acting so as quickly as possible is essential for each of this steps:- the Google webmaster tools service contain an option to disavow specific backlink from a site.
Essentially what this does to tell Google of the owner of the site does not want that link to count against them in the Rankin. After using it can remove the impact of the backlink on the ranking of the page there are something webmaster webmasters will do before their think they are a victim of a negative is you attack just to help out keep their backlink profile clean.
Common to the disavow tool which deals with the link it is possible to request Google to ignore all those links from specific domains some domains are used by spammers so remove all associations from a full domain as soon as possible to protect a site. Another thing the owner can do to file a complaint to Google all against the policies of search engines of negative SEO.
If all fails an official complaint can be registered with the search engine and maybe assist others with direct intervention it is the last option however if it is not the complaint will be ignored. At last two one of the best and most effective ways to fight negative is to have an impeccable positive SEO strategy having a quality backlink profile low bounce rate and the visitors that keep coming back to a side will go a long way after showing Google and the other search engine that a site deserves to be ranked well. There will be not a loss of any customers and the ranking of the site if the site can serve the visitors very likely. This where some strategies to be used to fight out negative SEO
Credit:-kunocreative.com